Monkey Shoulder SEA (2022)

Monkey Shoulder is a blended malt whisky that challenges conventional whisky drinking as a whisky made for mixing. It aims to reinvent the way people drink and think about whisky, and can be enjoyed with mixers or on its own.

I assisted the creative team at Ogilvy Singapore to craft and develop creative social content and brand activation campaigns for the whisky’s Southeast Asian markets. Below are examples of social assets I helped create for the official @monkeyshouldersea Instagram account during my internship.

Credits:

Client: William Grant & Sons

Creative Agency: Ogilvy Singapore

Group Creative Director: Troy Lim

Senior Art Director: Zac Tan

Senior Copywriter: Chun Sim

Copywriter: Joseph Lim

Junior Art Director: Luqman Daud

Account Management: Shi Yun Yong/Sheryl Seah

Creative Assistant: Darryl Cheong