Tap2Wake - Don’t Sleep on Tech (2021)

Tap2Wake (T2W) is a Singaporean podcast about the country’s relationship with technology and the digital world, available on Mediacorp’s MeLISTEN platform and Spotify.

Each week, the podcast explores a topic from technology that has influenced culture, society and beyond, and presents insights in a narrative tone.

The podcast’s title pays homage to an unspoken haptic feature of smartphones, challenging listeners to “stay woke” and open themselves up to consequences of technology in society. Its branding pulls inspiration from the ‘30s style rubberhose art, showing vibrant stickers with colour symbolism to convey the vision of making technology a colloquial and palatable subject to a younger demographic.

Visit the podcast’s Instagram here.

Tune in to the podcast here.

Role: Art Direction, Branding, Graphic Design, Illustration.