The World Is Your Oyster - Singapore Airlines (2021)
Together with four like-minded teammates, The World Is Your Oyster was an integrated campaign ideated for an advertising creativity module in school.
The brief was to analyse advertising across five global carriers and provide creative recommendations for Singapore Airlines in a post-pandemic age.
We wanted the average Joe to feel empowered about growing through travel, which led us to the motif of oysters being a beacon of hope and endless opportunity. As dreams are delicate like pearls in an oyster, we wanted people to seize their own pearls by sharing their dreams and favourite travel destinations on a digital interactive platform in real-time, allowing Singapore Airlines to be the enabler of tomorrow’s wonders.
Access the full pitch deck here.
Credits:
Creative & Strategy Team: Cassandra Yeo, Chia Kun Liang, Clarisse Gan, Darryl Cheong, Gladys Ow Yong.
Tutor: Gautam Kiyawat
Role: Art Direction, Copywriting, Graphic Design, Strategy.
A disclaimer that the views, thoughts and opinions expressed herein belong solely to the authors and do not at all reflect ones of Singapore Airlines, her creative team, the school or any other organisation. There may be inaccuracies, as this is hypothetical and was conducted for academic intentions only. No professional relationship was established between the aforementioned parties and the authors for this assignment.
Material borrowed in this series of works belong to their rightful owners and are for illustrative purposes only.