SG United Jobs & Skills: Together We Rise (2022)

Developing the necessary skills and capabilities enables the Singapore workforce to thrive in the face of adversity and seize new opportunities for a better future.

The Ministry of Manpower wanted to instil confidence in employers and employees by providing resources, training grants, and courses available through the SG United Jobs & Skills Package — that we can all rise together with the right skills.

I assisted the creative team at Ogilvy Singapore with art direction, developing the visual mnemonic of an elevator that depicts an employee's career progression as he advances through multiple levels of training to become an employer.

Credits:

Client: Ministry of Manpower

Creative Agency: Ogilvy Singapore

Executive Group Director: Shirley Tay

Group Creative Director: Troy Lim

Executive Design Director (Hogarth): Eric Yeo

Associate Creative Director (Art): Zi Wei Tan

Associate Creative Director (Copy): Shanghao Chen

Senior Copywriter: Chun Sim

Creative Assistant: Darryl Cheong

Strategy: Frederick Tong / Yan Ting Wong

Account Management: Shi Yun Yong / Ji Min Park